Honestly I think BoJo is playing a rather good hand at the moment.
I suspect it's coming more from his advisors rather than his own work but, putting to one side that I don't want Brexit, he's doing all the right things.
Basically many promises of sweeteners for the public now which can't be argued against by opposition.
Who could argue against 20k police, topping up education spending, increasing public sector salaries after years of real world reductions*, doing a tour of the Union, etc?
These are measures that would have support across all sectors of the public irrespective of party affiliation. If we go into a GE due to a VoNC they will be real support winners and of course they're just promises, if we don't have the money to do them after a no deal Brexit they'll be dropped
He's basically on a campaign footing now ahead of any official campaign which means any spending and testing of various social media messages aren't under scrutiny of the relevant oversight body.
I have to hand it to him Dominic Cummings that they're doing pretty good politicking right now.
While I hate everything Dominic Cummings stands for I do think he's a very, very sharp mover. Which makes him very, very dangerous.
I've made a point to read through his blog from start to finish as Boris isn't an idealogue. He really only cares about being in power. So the question for me is what strain of policies we'll see after Brexit from him, and I think this will be more about the puppet masters.
As an aside - the fact that Dominic Cummings is on board makes me think Brexit is a done deal now. If there's a way of getting out, including no deal, he will find it. I know Parliament will attempt to block it by somehow forcing BoJo's hand but if there's a way around this it will be found and exploited.
With his daily no deal briefings and comms strategy any fall out from 'no deal' can be blamed on the EU or the previous 'remainer Govt' possibly including the sacrificial slaughtering of Gove
*The general public will only see/remember the headline and overlook that this has to be funded from existing, very stretched budgets thereby taking more money away from services