The conversion to a Uniform Mark Scheme (UMS) became necessary when exams became modular. So, for example, in science GCSE children can take (or retake) papers either in January or June over a two year (or even more) period before 'cashing in' the all the results to get their GCSE. Since it's entirely likely that some of the papers might turn out to be slightly easier than others the raw scores are converted to UMS scores which have the fixed boundaries for the grades (90%=A*, 80%=A etc).
The actual raw scores needed to get As etc are sometimes ridiculously low. For example, last summer's AQA science 1 papers (higher), raw marks out* of 45 needed for A*,A,B,C,D were:
biology: 34,31,26,21,16
chemistry: 32,29,23,17,11
physics: 32,28,22,16,11
The actual marks needed for each grade if you'd sat these papers in January or the previous summer would be slightly different, but they do all seem rather low to me.
Oh, and if you take the difference between A and A scores and add that to the score needed to get an A, then that result or higher is said to be 100%! (So for Chemistry in the above example, a score of 35/45 or more would be deemed to be 100% UMS)