Last Month, a parent told me something that really unsettled me: their child had received a letter branding him a “persistent absentee”. The kicker? If his attendance improved by 5%, he’d be invited to a party.
Let that sink in. A 5-year-old—just starting school life—is being incentivised to “try harder” to attend. But this isn’t really about motivating the child, is it? It’s a covert attempt to pressure the parent—using the child’s disappointment as leverage. The message is: Get them in, or they’ll be left out.
But who are these so-called “persistent absentees”? Often, they’re the kids who’ve been sick repeatedly—maybe with covid or other bugs. They’re the ones with unstable home lives, whose families might be struggling with poverty or mental health. Maybe the child is deeply anxious, overwhelmed by the transition to school, or dealing with SEN.
What good is a party to a child who is unwell, exhausted, or afraid? A glittery invitation doesn’t cure illness. It doesn’t magic up a bus fare. It doesn’t suddenly make school a place where a child feels safe.
This isn’t motivation—it’s manipulation. It weaponises disappointment. And it risks making vulnerable children feel ashamed, excluded, and “less than” for things utterly beyond their control.
The way we talk about attendance needs to change. Education should be accessible—but for some children, 100% attendance is simply not realistic. We should be asking why a child is struggling to attend, not punishing them for it.
We need to move away from blame and shame. Instead of pushing attendance as the end goal, how about asking how we can support children who are struggling? What would it look like if schools were funded and resourced to genuinely include all children, even those who can't always make it through the gates?
Curious what others think. Has anyone else experienced this kind of thing?