here is the link
they have another book, "Why Children Can't Read", which I am sold on but I think we need something very structured-a "do this for 10 minutes at 8.30 in the morning with a glass of orange juice" type approach. (we are expecting baby #3 in a few weeks and so naturally ds has decided that he MUST learn to read NOW NOW NOW
Oh and we are homeschoolers, that is probably relevant somewhere. And ds is 4.4 and recognises letters.