every single 7 year old I know loves running around. they all play catch or tag, they love skipping, they love playing football. Many enjoy tennis, and most love swimming and dancing. Many do and enjoy karate or judo.
In my mind "keep fit" is for people over a certain age, who have no interest in these and other activities - that happen to have keeping fit as a convenient by-product. given their lack of interest they turn to "keeping fit" as an end itself. But
kids love a huge array of things in their own right. wouldn;t we be better letting them get on with/encouraging them in the things they love than sending them into the school hall to learn about stretching and to wave their hands and legs about for no discernible reason (other than keeping fit - which as far as 7 year olds are concerned counts as indiscernible)
The fittest adults I know are not "keep fit" fanatics they are people who have had a love of something ignited in them when young - cycling, climbing, ski-ing, football, hockey.
sorry that's turned into a bit of a rant, but I really don;t "get" Freddy Fit. in fact I fear it could even be counter-productive by turning kids off exercise. I know that, courtesy of Freddy, my two now think "keeping fit" is boring. anyone else?