2StripedSocks Every parent visits secondary schools ... Very few parents send their kids to a school they have never visited. You visit to make a choice.
Have you any idea how many parents send their DCs schools they have never even set foot in?
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When i did the school day tours there were loads of local parents who visited the top ranked schools (I had to question why some of them were there given the fact that results were out before the open days and some of the DCs were so far off the cut off to get in that it really was a pointless exercise in showing the DC something they couldn't have).
When I went to the day tours at the lower ranked and non ranked schools there were hardly any parents there full stop.
Some of the parents I know who were allocated non ranked schools had never set foot in them. It was no surprise to me that they were upset. All they had to go on was the reputation of the non ranked school (located a few hundred meters from one of the top ranked selectives) and the few horror stories that do the rounds every single year and have done for god knows how long.
I had one parent ranting about how her DC really wanted to do Latin so the non ranked school was simply not an option. She was genuinely surprised when I pointed out that the non ranked school offered Latin and the 6th form was managed by the selective school she preferred. She still opted for private though.