Just coming in here (bit late, sorry) to say it's always worth doing - we won an appeal for a primary place last year after losing first time round. Here's a (brief) summary of our story.
We were in the rather complicated situation of having moved house in July - after place-allocation but before school started. We'd accepted a school place in the old area because we had to do so in March, at which time we had seen the house but had no guarantee of even putting an offer in, let alone having it accepted. Of the school in the new area - one key reason why we moved - Primary Admissions told us, "oh, you're first on the waiting-list, don't worry, someone always leaves." And we waited . And we waited. And nobody left. And we realised this is why it's called a waiting-list. (I think some LEAs have now abandoned them as they "create an expectation" for parents.)
And the day came closer when DD had to start school, at the one she'd been given a place at, the unsuitable one 2 miles away in the suburb where we used to live and which we'd moved house to escape. We realised we were going to have to appeal if she was going to go to the LOCAL school, the CATCHMENT school, the one 0.1 of a mile from our front door.
A depressing three months followed in which we built up and presented what we thought was a watertight appeal case, even having it looked over by a solicitor. The appeal panel was all middle-aged/retired men. It didn't augur well. Ten days before Christmas we were told that we had lost.
Five months of early-rising, shoddy bus-travel and hanging around in breakfast-club followed (great fun for a 4-year-old, as I'm sure you can imagine). We had to wait until the next appeal round, and then we went again, this time going in hard, firing question after question at the head and the LEA. Learning from our mistakes. I came in armed with tons of stuff from the DfES website and so on, and good old DW turned on the tears. Two of the panel were women. Whatever we did, it worked. We won the appeal, and DD now goes to the local primary school.
Two bits of advice:
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Be prepared. Look at the DfES website, know the figures, ask for exact figures from the school about not just your child's own year group but the WHOLE school. Talk to the Advisory Centre for Education , who were great. They are an independent charity offering advice to parents. They can't know all the answers but they will tell you which are the best questions to be asking - questions of a "the school should damn well have an answer to this, and if they don't, they're in trouble" variety.
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If you can, go in with two of you and let one play the cool, calm, professional one and the other play the one who plays the "my-poor-DS/DD-I-only-want-what's-best-for-them" card. (Well, it worked for us!)
Yes, parental choice is a joke. Yes, the system is a nightmare. But know your stuff, play the system for all it's worth and you may - just may - be able to do the best for your own kids.