Both our sons had problems getting started reading, despite us have books floor to ceiling and wall to wall in the bedrooms and various other shelves.
What started them properly was computer adventure gaming where they had to read the screen to play. This was followed by reading the instructions on how to play and score in Warhammer games when they went to the Games Workshop.
The eldest never looked back and will read almost everything. The youngest? Well, we are hopeful that he will read other things eventually, but with dyslexia and the effort he has to put in to read anything...we are not pushing it.