Advice please!
I'm starting a new tutor agency in my local area. There isn't a specific locally-based agency and it's a fairly affluent place with a high proportion of private schools.
I'm vetting all tutors in a major way, trying to do something different by only employing qualified teachers with good references from their current schools, who know their subject, how to teach it, and the requirements of our local schools.
Trouble is, I think there are many tutors in my area who operate independently, by WOM. I don't know names, etc. yet - my daughter is only 2!
My question for all you mums of older kids is, how do I present us as a credible alternative? And where should I market so as not to appear desperate to compete?
Thanks for your help.