I saw a skirt I liked on eBay yesterday but when I read the description the seller had written that she was selling it because she had lost 5 stone. Firstly, I don't care. Secondly, I might be a bit overweight but I do not have 5 stone to lose. Thirdly, the key to selling something is not to make a potential buyer feel totally shit about themselves. I know, they're just smug about it, but I'm not bidding on that skirt now because I just feel fat!