I recently won an item on ebay. I was the only bidder. I paid immediately. 2 days after this i got a message from the seller saying that my bid did not meet the reserve price and if i wanted the item then i would have to pay more. I replied saying that if the had wanted to apply a reserve then they should have set one (there was no reserve price set) or they could have started off bids at a highrer level. I also told them they could have ended the auction early but didn't. I have had no reply.
My question is what action can i take against this seller and is there any way they can be made to honour the sale? I don't a refund I want the item!
TIA