Could insufferable Jeremy Clarkson in the Sunday Times be right?
"... I have decided there is a simple answer to every choice we face in the world today."
He plumps for France as the holiday destination, football as the sport, and bacon and eggs as the food.
"Brand of television? Sony.
Music? The Stones.
Pin-up? Carla Bruni.
Religion? Buddhism.
Phone? IPhone.
Newspaper? The Sunday Times..."
What other choices are there, and what are the simple answers?
Film?
Sweets?
Jeans?
Dessert?
Drink?