As seen on Dragons' Den. I'm not going to link to their site as I'm not advertising them, but anyone who is a Friend Of Google can find it.
The guy got the patent for combining an mp3 player and teddy then? Richard Farley seemed pretty sure he wouldn't.
I don't like the idea, personally.
And I wondered about tyhat i- prefix too - not seen as treading on Apple's toes then? The name does rather imply it is an Apple product, like iPod and iMac.