I'm doing increasingly longer rides and really starting to struggle with saddle sores! I've invested in what I hoped would be better padding with some Altura gel shorts but it's made little difference. Should I invest in a new saddle, better shorts or consider shelling out for a bike fit (or all 3!) Any recommendations appreciated as I could barely sit on the saddle for the last 10 miles of a 60 mile ride last weekend and I've got a few similar length rides ( plus a 3 day 180 mile ride) coming up over the next few months.