@GhostImposter Many bestsellers are bestsellers largely because of huge publisher support in terms of marketing and publicity. And it’s often white middle-class, (often) male authors and /or celebrities who are getting large advances. See the hashtag #publishingpaidme.
There are many times when they throw tonnes of money at books, and they more or less flop in comparison to how much money was put behind them. People are now starting to question the wisdom of this and wonder if they put a scrap of effort into pushing a more wide and diverse range of writers on their list, if things would be more fair and also more profitable.
There was a recent highly published legal case where the US department took PRH to court to challenge their proposed merger with S&S. A lot of interesting things came out of that court trial including a spotlight thrown on the rather strange ways into how the Big 5 publishers and other large publishers operate.
There is concern that publishers can be quite reckless with their money to the detriment of mid-list authors. It’s a model that definitely needs to be looked at - the whole idea of gambling huge advances on celebs and certain “chosen ones” while barely paying most other authors a living wage.
I don’t know the ins out and out of the profit publishers are making - maybe any publishing professionals on the thread may know more?
And I can obviously imagine self publishing and Amazon etc will have had an impact.
But I do know in general there is a growing trend across a range of large companies for wanting higher and higher profit margins to the detriment of the ones at the bottom which in this case would be writers and editors etc.