To answer the question "My question was as clothes have increased so much in the last year, how are people budgeting?" - simple, same as we have had to with food, shop around and drop the brands
Its the grandkids who are needing the clothes now and yes I have a CF grandson who insists he has to have such and such trainers ( £150 + ) - I say I have £50 - you need new trainers or what ?? Granddaughter is now getting to the age where she wants certain items , but still of the age where she's not looking after her clothes, so with the "special items" - birthday or Christmas - and the rest is Tesco , Primark , Asda etc. I do go look around the sport clothes shops during the sales and if there is something that's a real bargain, its bought, and put away
Granddaughter is as happy in supermarket as she is in anything . She goes to big school next year and things may change but she will still get the same from us - Birthday or Christmas. And she is learning to save and buy for herself. She insisted she wanted high tops last year, so Birthday it was, within two months totally wrecked!! Her last pair she paid for with Christmas money - they are being looked after a bit better
Our kids aren't high earners and rely on UC, so they have never had the money to splash on branded. There was a time when we ( grandparents ) were big earners but big buys have always been Christmas/birthdays etc. We did it with the kids and they never suffered bullying because of their clothes