I work in comms and I find it utterly fascinating to see how the media have carefully used their terminology and focus to shape people's thoughts over the past year.
A clear case in point being the BBC - they are clearly terrified of criticising the government in case they lose the licence fee. For months, I've noted that when they report the daily figures on a Monday/Tuesday, they ALWAYS without daily include a disclaimer to state that low numbers are due to a weekend reporting lag. Yet, in contrast as the week progresses and numbers invariably shoot up, there's never a disclaimer to state that it's catching up on this reporting lag...
Similarly today, they've reported about the impact of lateral flow tests over the past 4 weeks.
www.bbc.co.uk/news/health-56750460
The headline says 82% of LTF are confirmed with a PCR proving that they work correctly. It goes onto state: "There had been concerns that many would have to self-isolate needlessly.
But this data suggests these fears may be unfounded"
It then goes onto talk about the specific numbers of tests conducted and says: "18% - came back negative, suggesting the individual concerned and their household had been self-isolating for no reason. Under the current rules, a negative re-test would mean their quarantine period would be considered over immediately."
Now correct me if I'm wrong, but to me, to have almost 20% of tests false positives (aka almost a 5th) seems actually quite high and significantly concerning. Surely we can't have a society where you're forced to isolate (even if just for a day or two) based on a test with only an 82% accuracy?
But by positioning the article as "these tests are our way out" because it's the official government position seems concerning.
The one thing I've noticed heavily about the BBC over the past year is how they've lost their perceived neutrality. They are every bit as scaremongery and OTT as the tabloids.