Marketing for upcoming holidays - Halloween/Xmas

[Chickenfingers]

Anyone else wondering whether companies are gonna be changing how they market/sell products and what will be sold for upcoming holidays like Halloween, Christmas, new year's ect

Such as are Halloween decorations, costumes and mini sweets or trick or treaters still going to be sold or will there be a massive reduction. Also maybe the Christmas food, is there going to be less focus on big turkeys for bigger families and more on making a small dinner, selling more small birds.

Any one else have any ideas on whether/how products available might change?

Morrisons already have their Christmas sweet tubs advertised under "big night in" so I can definitely see a change in marketing this year.

Poundland have got the usual Halloween orange and black shite out already.

@Forgone90

Morrisons already have their Christmas sweet tubs advertised under "big night in" so I can definitely see a change in marketing this year.

That's a good idea. I've not see anything in shops for Halloween yet when I'm sure there normally would be by now. Saw Christmas gifts a month ago though which is crazy.

We usually get a goose at Christmas because we spend the day just the four of us, h has already said that there may be a rush on them this year due to no one needing a turkey apparently turkey farmers are worried and I can see why.

@Ethellsmum maybe, just maybe, the Christmas stuff is out to lift spirits and entice people into spending. You know, try to invoke the warm, fuzzy feeling and sentimentality folks get for Christmas?

It"s certainly been a shit year for retailers, they've taken a real hit. They know people are financially restrained and are not spending as usual.

Such a strange time. We"re all treading water, I doubt retailers have anymore idea of what life will look like by Christmas than any of us do.

It's going to be the harder ever for my family. One of us missing forever and my dad...well I hope he's still here.

@Qasd wow, I'd never even thought of the impact it would have on the type of meat. The damage is so far reaching.

We never have turkey (nor goose), but I expect our usual chicken will be harder to find.

@Qasd

We usually get a goose at Christmas because we spend the day just the four of us, h has already said that there may be a rush on them this year due to no one needing a turkey apparently turkey farmers are worried and I can see why.

I wondered that too. I will have a 9 month old by Christmas and was planning on having a small Christmas of 2 adults plus baby anyway to keep it less stressful and I'm a bit disappointed that this may be the case for many.

It may end up being there's excess turkeys in the shops but if it comes to it we and possibly others may just save the left overs.

It won't make a difference to us as we always spend Christmas just the 3 of us. The only day my husband is guaranteed to be off is Christmas Day, he will most likely be working all other days round that time.
New year the same, just us at home. Hopefully he will be finished work early evening at the latest that day, so will be the same as always.
Halloween we don't ever do at all, I hate it. So doesn't matter to me. As long as we have bonfire night and New Year's Eve I'll be happy

I was just wondering this the other day. Big Halloween fan here.

I also keep noticing Easter bits still left in the shops, clearly leftover from lockdown, which feels very surreal.

They'll have to adapt to survive. Large turkeys can be sold as joints instead of whole birds. We normally have between 2 and 6 at Christmas dinner anyway but buy a single large breast to roast. The leftovers are eaten over the next couple of days and some is frozen.

They had turkey thighs made into slow cooked pulled turkey on Eat Well for Less a couple of weeks ago, and I definitely want to try that, so will be looking for turkey thighs. Turkey leg meat is also made into mince so it's not like there will be loads of massive unwanted turkeys at Christmas unless they make no effort whatsoever to target their offering at smaller gatherings.

If there's less overpackaged crap marketed as Christmas gifts in the shops that can only be a good thing. Putting standard supermarket toiletries in unnecessary packaging and doubling the price of the items is not a nice gift.

As long as we have bonfire night and New Year's Eve I'll be happy

Bonfire night is only a few weeks away, the 'rule of 6' is probably here for a while and it will probably get worse before it gets better. We normally have a bonfire party for around 20-25 family and friends and we've already resigned ourselves to this not being possible this year .

@happymummy12345

It won't make a difference to us as we always spend Christmas just the 3 of us. The only day my husband is guaranteed to be off is Christmas Day, he will most likely be working all other days round that time. New year the same, just us at home. Hopefully he will be finished work early evening at the latest that day, so will be the same as always. Halloween we don't ever do at all, I hate it. So doesn't matter to me. As long as we have bonfire night and New Year's Eve I'll be happy

That's good. Do you still do Christmas dinner then or just not bother?

Forgot about bonfire night. Last year there was outcry at people doing things at home and to go to big events only, and now I'm wondering if it will go back to home events again.

I think there will definitely be a shift in marketing, retailers wont want to encourage trick or treating for example and obviously large family Christmas celebrations look unlikely this year.

As long as we have bonfire night and New Year's Eve I'll be happy

I honesty cant see there being any celebrations for either it would be futile having the rule of 6 but allowing organised events at bonfire night or new year. I'm actually wondering if they will sell fireworks in supermarkets this year as surely that's also encouraging people to have people over to watch them.

@BarbaraofSeville

They'll have to adapt to survive. Large turkeys can be sold as joints instead of whole birds. We normally have between 2 and 6 at Christmas dinner anyway but buy a single large breast to roast. The leftovers are eaten over the next couple of days and some is frozen.

They had turkey thighs made into slow cooked pulled turkey on Eat Well for Less a couple of weeks ago, and I definitely want to try that, so will be looking for turkey thighs. Turkey leg meat is also made into mince so it's not like there will be loads of massive unwanted turkeys at Christmas unless they make no effort whatsoever to target their offering at smaller gatherings.

If there's less overpackaged crap marketed as Christmas gifts in the shops that can only be a good thing. Putting standard supermarket toiletries in unnecessary packaging and doubling the price of the items is not a nice gift.

I didn't realise that was a thing, but it's a good idea. I bet they'll still charge over the odds for the extra manual work needed to cut it up

I was thinking of getting something small like pheasant this year but depends on if other people have the same idea.

I didn't realise that was a thing, but it's a good idea. I bet they'll still charge over the odds for the extra manual work needed to cut it up

Well it's only like they sell chicken. You can buy a whole bird, or breasts, boneless thighs, drumsticks etc. Breasts cost the most per kilo, to a degree that if you buy a whole chicken, the rest of the bird costs hardly anything above the cost of two chicken breasts. If you have to pay people to butcher meat for you, you have to expect to pay for it as a consumer, or you can always do it yourself.

Yes, I think they will tweak the Christmas advertising. I think lots may sell a few bits for Halloween but not as much as usual as many won’t want trick or treaters this year.

I foresee the sale of home fireworks being higher than ever as people will buy a box or two to do at home as they can’t go to displays.