Prof Peter Piot, director of the London School of Hygiene and Tropical Medicine said today that Britain would have to undergo a cultural shift, with face masks becoming the norm when people have common colds.
How does this work in practice? Keep taking the mask off to sneeze into a tissue or blow your nose? Sneeze into the mask through about 60 disposable masks a day? Countries that do this, what do they actually do?
Are we going to have another cultural shift, whereby it becomes acceptable to take a sick day if you have a cold?