Of all the UK’s many, many missteps in this crisis - not implementing quarantine measures for all those half term arrivals, abandoning containment/community testing on 12th March, allowing Crufts/Cheltenham/3000 Madrid supporters to enter the country, failing to secure PPE early on, etc etc etc
...losing control of the lockdown messaging must surely count as one of the worst. And our embarrassing, irresponsible press is partly to blame too. Where’s the accountability?
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John Drury, professor of social psychology at the University of Sussex, and a member of Sage:
“The rightwing media’s language and premature celebration of the supposed end of lockdown is dangerous and irresponsible framing of what might be about to happen,” he said, warning that the messaging was at odds with the continued need to maintain the handwashing and physical distancing that will still be needed.
“These headlines risk creating a normative climate where people think that we can all go straight back to the old ‘normal’,” he said.