What do people think of the government’s message wrapping every newspaper today?

[Rollergirl11]

In all shops today

Most people won't see this as they are only shopping for essentials as infrequently as possible

Hahahahahahahahahaha. Not in my shop they aren't. Same people. Every Day. One tin of beans. Back later for a can of pop.

They don't care.

I agree Daisy if this message is aimed at those who don't go online much so need a paper then why use a very internet based graphic some people won't get. Funnily enough online they have written it out in plain English. I think it's really more to hammer home the message to people who are ignoring it.

It's window dressing!

They want us all to be exposed, just in slow numbers that the NHS can cope with.
There will be no herd immunity otherwise.
The vaccine is too far off - the economy wont last that long.

So, Govt message:
yes, buy your newspaper, as We are 'seen' to be saying the right thing.

I think it's really more to hammer home the message to people who are ignoring it.

Let's be honest if they have not got the message by now and or are actively choosing to ignore it then this campaign is not going to change anything.

I wish they would spend the money on PPE instead.

It'll be there for the people who pop to the shops and buy a newspaper. Really, they should just stop making newspapers entirely.

I think most people will be able to decipher the fact it looks like an @ sign and, at the same time, like a picture of a house, and given all the Stay at Home messaging everywhere else, it doesn’t take a genius to work out what it says - especially when it is highly likely also to have the words Stay at Home written in full somewhere else on the page.

I think it’s a way of government helping to keep the newspaper industry afloat, given the lack of other advertising revenue at the moment.

As for not touching paper for 24 hours, this solves another problem for those people who don’t like the front page: throw that advertising page away, wash your hands and then happily read your paper in the knowledge that it is unlikely that corona-virus riddled hands touched more then the front and back covers, anyway.

Really, they should just stop making newspapers entirely.

You can buy a newspaper as part of a shop for essentials. The police guidelines say buying a newspaper is fine. There’s no need for that sort of action.

But... You can go out. To buy a newspaper, if you so desire.

If it said 'Don't meet up with friends/have parties/visit grandma' or something, fair enough. But telling us to stay at home is not government advice, guidelines, the law, whatever you want to call it.

It's this sort of mixed message nonsense that's given those who are of a mind carte blanche to judge, report and make the lives of people who are acting sensibly and within the law a misery.

What people are these who don't know what an @ message is, but are scampering around town? Our parents are in their 70s and all use email, so do all their siblings, cousins and friends. Nearly 20 years ago now my long-dead Nana learned how to use email while I was abroad to contact me and she was born in the 1920s. It's a step beyond that to say not only can they not use email but have never even come across an email address to know what an @ is, but are running all over town and can read. Have a bit more respect for the elderly, they really aren't that stupid.

@QuimJongUn

Yep. They've had to issue clarification because half of MN (and a lot of Police) displayed a lack of common sense and ability to differentiate between 'rules' and 'guidelines' so made up their own.

So many pps quick to write off the wit of an elderly person - of course they'll understand the @home symbol, even if they've never encountered the @ graphic before, both house graphic and the strapline makes it very simple to work out.

Papers are still delivered too.

It's good. The people that need to see it will see it.

Have a bit more respect for the elderly, they really aren't that stupid*

I wasn't trying to be disrespectful obviously most people know what an @ sign is but it took me a minute to work out it was intended to say stay at home so I can image it will be confusing to some. I just don't see why it needed to be ambiguous and 'hip' why not just write stay at home?

Why try to be clever about it and risk some not getting the message intended when they could literally have just written the words stay at home?? Its not meant to be a trendy ad campaign its a public service message for goodness sake.

I wish they would spend the money on PPE instead. Amen to that.

For context

It's good. The people that need to see it will see it

Which people?

That’s too much. They’re wasting money on this shite and mandating clapping. Get Tae Fuck. And I don’t normally really swear often.

It's good. The people that need to see it will see it.

I’m confused about who you are referring to.

As if we didn't know already...more sensationalising to boost rag sales! Save trees is more important!

As if we didn't know already...more sensationalising to boost rag sales!

This is paid for by the government and on every newspaper. How is it boosting sales?

I get it. It's for all the 70+ people who are leaving their homes on a daily basis to buy a newspaper.

I am sure that my father, if he were still here would have been one of these people. Unfortunately he wouldn't have understood the @ in the box meaning 'at home'

You can iron newspapers to kill virus. Royalty/posh people used to have their papers ironed for this reason years ago.

I only buy a newspaper when I'm shopping for food. Got one today.

He was an intelligent man BTW but at 90 when he passed away last year, modern technology had completely passed him by.

I assumed it was to boost revenue across the failing print media.

If the target audience is people who are not online its pretty pointless to use the "@" symbol. Plain English would be more sensible.