Ok so Boris keeps saying he's being “led by science” but if you dig behind that, he’s actually also being led by a lot of behavioural science.
As we live in a democratic country of free-will and not a dictatorship, how many would truly self-isolate when told to, even if the lives of many others depended on it?
Covid19 has been minimised by most of the population and some of the media bearing in mind, constantly comparing it to “just” flu or a cold and doing little to modify behaviours and habits for the greater good.
So, bearing in mind there are behavioural scientists behind his plan - and bearing in mind the services are already crippled (as well they know) what is a very effective way to swiftly change opinions, get people to accept that this actually is a big deal and suddenly leap into action to take necessary steps themselves to protect their families? Get full cities to self-isolate and comply on a mass scale when asked to do so? Get 64 million people to change their habits and behaviours?
By slowly ramping up the rhetoric to mentally prepare people, saying things like many loved ones will die, then sitting back and doing absolutely nothing.
Thats how.
(Or am I deluding myself and giving them more credit, that actually they’re just letting the train derail?)