This story reminds me of the rumours about Princess Catherine who was said to have died and been replaced by a lookalike.
Now, this really did gain ground on X - though some of it was maliciously interpreted, for instance it showed the royal couple visiting some place near their home - a sort of outdoorsy shop - and being filmed by someone, a 'close-up' 'revealed' it surely wasn't Kate, but it had been doctored. I think some of this stuff may have been a social experiment carried out to find out how fast gossip can travel, how far misinformation can go.
A Mother's Day picture was picked apart because it has been photoshopped in all kinds of different ways, the main shot of Kate taken from an earlier photoshoot and inserted...
When it emerged she had cancer it was very much a case of 'Oh, okay, we misread that one, we better shut up now'. Which is all very well, but does that mean the photo released of her on Mother's Day hadn't been doctored and photoshopped?
Sometimes I wonder if these rumours aren't spread deliberately to undermine the general public, to get us guessing only to be thoroughly discredited at a later date, a sort of State ruse.