I do think it is. As tho who ‘ordinary people’ are, and what they think ‘Zionism’ is, which I saw another poster had questioned, of course that phrase I used is difficult to define.
This excerpt from a Haaretz article seems to ask the same question.
^“Haaretz Today” April 24
What the Hell Is a Zionist?^
The word 'Zionist' now pervades posts and comment sections across the Internet. Here's what happened when I asked people on the social media site X what it means
The Internet has discovered a new word. While it's been in use for generations in certain corners, it's really taken off among new and diverse communities over the past six months. Like students in a foreign exchange program with new vocabulary, people seem to be working the word into each sentence and context, whether it fits or not. It now pervades posts and comments sections on TikTok, the home of Gen Z; Instagram, the home of millennials; and X, the home of people who fall for crypto scams.
”The word is "Zionist," a flexible term that can refer to a wide range of people, behaviors and beliefs. It has been applied to fanatical Jewish supremacists, people who endorse a two-state solution, conscientious objectors to the IDF – who nonetheless condemn Hamas – and a K-pop star who held a Starbucks cup, among others. There are those who declare themselves staunch anti-Zionists because they oppose the policies of Prime Minister Benjamin Netanyahu<a class="break-all" href="https://archive.ph/o/bwCYV/www.haaretz.com/israel-news/2024-04-10/ty-article-magazine/.premium/numbers-that-stagger-the-imagination-theres-no-way-to-quantify-the-suffering-in-gaza/0000018e-c1db-d480-a99e-cfdf01240000" rel="nofollow" target="_blank"> and the carnage in Gaza, but still might meet someone else's definition of Zionism if they don't believe that Israelis should be expelled from the Levant.
To clear up this confusion, I asked people on X to put a moratorium on the word for clarity's sake: When they say Zionist, are they talking about National Security Minister Itamar Ben-Gvir <a class="break-all" href="https://archive.ph/o/bwCYV/www.haaretz.com/israel-news/2022-11-10/ty-article/.premium/he-was-about-love-israels-ben-gvir-to-take-part-in-kahanes-memorial/00000184-6192-da1f-afd5-efd677e00000" rel="nofollow" target="_blank">and his Kahanist ilk? Are they talking about anyone who advocates for anything but the dismantling of Israel? Are they talking about Jewish people in general, who they don't like for reasons unrelated <a class="break-all" href="https://archive.ph/o/bwCYV/www.haaretz.com/israel-news/2022-05-26/ty-article/zionist-arabs-trains-from-berlin-what-herzl-got-wrong-about-israel/00000181-000f-d55c-a189-b5bfa9bb0000" rel="nofollow" target="_blank">to Theodor Herzl?
The responses were mixed to negative, with some agreeing, a few people saying that they meant "all of the above," people saying that Zionists are Nazis and those who told me that I'm actually worse than Ben-Gvir (I did not take a political or philosophical stance). People also called me a white supremacist European settler colonizer, which stung, because it meant I failed at my duty to remind everyone that I am Syrian every 15 minutes. I also got called a Zionist a lot, though my accusers did not clarify what they meant by it.
This trend is pretty frightening to the general Jewish community for several reasons. There is the obvious one, that <a class="break-all" href="https://archive.ph/o/bwCYV/www.haaretz.com/israel-news/2023-07-28/ty-article-magazine/.highlight/why-israel-should-stick-to-the-original-version-of-zionism/00000189-9e0b-d00f-a7db-bf9ba2490000" rel="nofollow" target="_blank">the word "Zionist" sometimes, if not often, provides cover for antisemites who have realized that there may be consequences to using the word "Jew." But there is also the fact that this divergent terminology forms a growing wedge between the majority of Jews, who consider themselves Zionists (meaning, to them, that they support the self-determination of the Jewish people in all or part of the biblical Land of Israel) and a growing group who consider themselves anti-Zionist (meaning, to them, that they don't support a system that uplifts Jews by oppressing Palestinians).
This divide empowers extremists who want to see Israelis or Palestinians removed from the land and marginalizes would-be peacemakers, who believe in and work toward a future in which both nations can thrive. It's all but certain to deepen.