I know the elf gets a lot of hate on mumsnet and this is only my second year doing it... but I actually quite like doing elf on the shelf - I don't pretend he's magic or anything, and he doesn't do anything naughty/messy or spy on the kids (and never gets posted on Facebook/insta etc), but I love the look on DD's face in the morning when she sees him having a tea party with her toys or on her rocking horse.
Anyone else?