Straight from early bird to last minute!

[Inyournewdress]

I don’t know why I am posting this really but feel the need to vent about the way businesses market things around Christmas. It seems like they are all ‘get organised early’ or get ahead’ then immediately jump to ‘last minute shopping? There is still time…’.

So when is the normal, not ahead but not last minute time? To me we are still in it. It’s the 11th of December, of course there is still time, I don’t need shops to tell me that! It’s just panic pressure selling.

I know in this topic a lot of people are admirably well prepared but I think in the general population now is a perfectly normal time to be thinking about Xmas shopping. Last minute to me is literally the last couple of days before Xmas. But whenever you class as last minute, surely there should be a time in between early and last minute? But I guess shops can’t use that to pressure us!

Anyway, apologies for my little rant 😂

I think its all marketing

I agree, but you've sort of answered your own question OP. The marketers want to create a sense of panic and urgency to get us spending.
I keep having to remind myself that we've got 2 weekends and evenings
next week to get things sorted.

Usually the "last minute" tactic is a way to drum up trade. Probably companies who haven't seen sales at the levels they expected yet so try and push themselves back into the forefront of peoplexs minds in the hope of getting the sales they need

You’ll all right, it struck a nerve I guess because I do always end up being truly last minute!

I’m feeling the pressure because I spent a couple of days at the end of last week not doing the shopping I planned and then I was working and now everything says ‘last minute’. I know it’s marketing, but it is irritating.

Its marketing to induce panic in shoppers I think