Honestly, I think it’s one of those things that Mners think everyone does, so they do it. There are a lot of people who struggle with everyday life here, and who seem to get very anxious in compensation about ‘creating magic’ and ‘making memories’. Hence all those posts about ‘how many extracurriculars does your reception-aged child do?’ Or ‘how many Christmas activities are you doing with your child this year — Santa’s Grotto, Winter Wonderland, bauble-making, Christmas cookie decorating session, pantomime, switching on the lights etc etc?’
This is so true.
In my offline world people buy Christmas pyjamas around November or December and they're worn through into the new year, or longer. They might watch a film on Christmas eve together and then different families have their own Santa traditions. No big deal.
It's only on here, and in shops that sell lots of Christmas stuff, that I see the idea of a Christmas eve box, personalised stuff for kids, new matching family pyjamas, a new film to watch, hot chocolate kits, Christmas eve snacks, a gift on Christmas eve, curated family personalised plates for Santa and Rudolph with each of the children's names and ages on.
In my head the Christmas Eve box /magic of Christmas/snuggles and hot chocolate is started to get filed in the same category of "short on money? Can you take ironing in" and "relationship going awfully and you're struggling with the burdens of life? Have a spa day".