This worked successfully with a friend a few years ago as we agreed it was a waste of money and would go for a coffee catch up instead.
However I have another friend who refuses to end the pointless buying. Not to sound ungrateful but the gifts I get are over the top spending "for the sake of it" things I don't really need or want, said friend themselves is also extremely difficult to buy for. They have 2 kids who I buy for which I don't begrudge but it's the additional cost for the adult.
Is it too rude to say listen I am not doing a gift for you this year, just the kids. (I don't have kids myself) and if they do still get me something then they won't get in return. I have tried this before and they make out like it's some big deal. Help please!