I said upthread, that we have to recognise this is an emotional and not necessarily rational issue.
Rationality says you spend what you can afford and you know a Christmas can be great without piles of stuff. And it’s easier to see that snd believe it, when you have the finances behind you to choose to have loads if you want to, and to so end through the year, so one big splurge isn’t the big deal it is to some people.
The heart tells lots of people that the one big day counts for a lot, because the rest of the year things are tight. Excess feels important….piles of presents under the tree and on Facebook, huge laden table of food, saying ‘yes’ not ‘no’ to the kids’ requests, even if they’re for v expensive things.
Doing all this gives people a sense of pleasure and value. It’s value to the outside world in a comparative way, of being able to have the stuff that affluent people could have….so that sense that their kids aren’t missing out and everyone can see it. And it can be a personal satisfaction of having and saying ‘yes’ instead of not having and saying ‘no’. And some people will go to big lengths for that….they will save very hard all year to amass a vast sum of money to fund it, or unfortunately go into debt which will impact the rest of their year. And that’s not logical or rational, but it feels important to have that big day. Not having the big day, or seeing their kids disappointed in Christmas Day, or feeling there has been no largesse, can be hugely disappointing and devastating to some parents. Those with plenty often struggle to grasp this. It just doesn’t make sense to them….they feel you can only have what you can afford. That’s fine when you can afford lots and choose not to have lots.
It’s easy to say, teach your kids to not be interested in games consoles or designer handbags or expensive trainers and to enjoy a family Christmas. But kids who grow up without financial security do value these things and the status they feel they give. And so they ask their parents for them. Or even if they don’t ask becaue they know it pressurises parents, their parents always know the kids would live to have them. And they long to say ‘yes’ and to give, rather than to stint.
And Christmas just grows and grows ….there’s always more springing up to tempt people. Whether it’s elf on the shelf or Christmas Eve boxes, or excessive advent calendars, or more works parties, or Christmas jumper days….it’s just more and more to spend on or to feel crap about not being able to afford.