Just out of interest!
I have just booked our Panto for 28th December. It is Beauty and the Beast. For myself and my 2 DC it cost £66 for good seats in the front stalls.
Our local theatre has a very expensive panto - it would cost double that for same seats. The difference is it always has a celebrity starring in the show and expensive pyrotechnics.
So we go to a nearby 'lower income' town as my 2 couldn't care less about a celebrity and there are enough 'wow' moments in the show we go to to keep them happy! They have popular songs, great dance routines, the same jokes every year, beautiful costumes and some kind of exciting special effects! We love it!