Interesting points raised on these 'how much do you spend at Xmas' threads.
It's made me look at my spending patterns over the years and I've realised it's as follows:
Christmas - Big Ticket Items for the magic of Xmas, so for example Xmas Toy of that year, Bikes, Consoles (Nintendo's, Wii's, Xbox when they were younger and then laptops, phones, ipads as they got older)
Also fancy PJ's, Slippers, Dressing Gowns/Bedding, as the shops generally tend to stock nicer/themed ones during the Xmas season.
Birthdays - Mainly their 'hearts desire' which was usually a big birthday party plus requested Toy when they were younger, then moved to Branded Clothing as Teens, and then to Big Ticket Concerts, etc
School Year Start - Uniforms, Shoes, Socks and Pants as standard but as approached Teens the Branded Trainers including any other special requests for that year.
It worked/works out well in terms of managing the budget as well as expectations across the year, as the luckily the dates are spread out evenly.
Xmas is always the special one though! As it comes with the Xmas spirit and family gathering
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So, in summary whilst the timing of the spends fluctuates according to Age and Stage, over the year the total spend remains consistent.