Hello,
I am here to shamelessly ask you for ideas!
I'm involved in organising the Christmas lights switch-on event in my town.
We have:
Craft workshops the two weekends before for people to make paper lanterns
Shop window treasure hunt
On the day:
Christmas market
Entertainment in the afternoon
Santa's grotto
Lantern parade to the tree for the switch-on (lights are switched on by local children, not a celebrity!)
Announcement of treasure hunt winners.
All of this is free including visits to the grotto.
The event has evolved over the years but seems to have settled down into this pattern over the last three years or so. It's very popular and loved by local people.
However I worry sometimes we're in a bit of a rut - and some things are less unusual than they were, for example when we started I think we were the only local lantern parade - this year there's one in several other local-ish towns, and a Diwali one here this week. (Which is lovely, and very much an observation not a complaint!)
So - what if anything happens in your town when the lights go on? What would you like there to be? What do you dislike?
The town is fairly small, about 15000 people growing to 25000 in university term time. We usually get about 2000 people to the event across the day. Our budget is small and we do a lot of calling in favours to make it happen!