Well, there are quite a few I know who shop early so that they can "enjoy" the festive season. This means the manic-ness of work and the parties involved, and hosting family/travelling to family etc.
But it also means taking time to appreciate some of the lovely music that tends to be around at Christmas, go to some of the events for families, and also make time for various Church ceremonies (be that Carols and readings services in advance, Christingle services or midnight mass on Christmas Eve, or services on Christmas day itself). And to make time for more intimate family celebrations - including of a (religious is slightly too far a word but rememberance?) nature.
In my case, I have made time to go to a concert by the Chamber Choir of the local Music Conservatoire in early December (during a working day lunchbreak). And we always have our own little service around the Christmas Candle on Christmas Eve - the Irish tradition is that this is lit by the youngest in the household and shows weary travelers that there is "space in the inn", but we also have a quiet time to remember the good and bad of the year finishing up, and to remember our friends and relatives who have died (some recent, some many years ago), before saying a prayer together.
The crib is an important part of our decorations, and remembering why we have the celebrations.
We also mark the mid-winter point and Saturnalia (I have gone wassailing on the allotment, before I had to give up the plot - not that I lost the plot!
).
Yes, it is a very commercial holiday to many, but there are very many people that I know for whom it is still a very spiritual time of year, whether that is about Jesus, Hannukkah, Saturnalia, or another celebration. And that those spiritual elements are very much celebrated within the family even if not so openly or on facebook etc.