DS, just 15, does not hate reading but is not overly-enthusiastic either. He tries but finds it difficult to get into books and is disheartened by anything that appears too long from the outset. He is not a "sci-fi/ripping yarn with boy detective hero/superhero" type and is not into that genre in films either. He is more of a chilled out skateboarding dude, talks to mates about family relationships (probably girls, too, but not mentioned that to me yet!).
The statement that most sums up his reading at the moment is "Of Mice and Men is OK but the bit with the giant rabbit is too weird."
What can I suggest? Please, please help!!