The last books he read (all 6 in about 2 weeks) were the Jamie Johnston football series. He loved them. This was before Christmas. He's been given other books since (Charlie Fletcher Stonehart trilogy type thing) but says they are boring though I've never seen him actually looking at them. He mostly reads football/sport magazines and newspapers and the stuff he has to read for school (he is at a French one). He's read lots of Michael Murpurgo books and lots of 11+ prep type books such as Carrie's War, mostly reluctantly.
He's clever but lazy and loves all sport. He was never really been into imaginative play when younger but is a prolific story writer/illustrator now and loves a good laugh.
Any suggestions to light his fire?