I think a lot has to do with the media, so many of the population believe what they see on tv and in papers and seem to think even soaps are based on reality. Few nurseries are portrayed with children being dropped off at doors or a comment x is at nursery but in the soaps childminders are seen to be out having chats doing housework drinking etc while looking after kids with no regard to regulations or proper care. Characters suddenly are childminders in between working a market, They drop children off with neighbours, neighbours pop in and leave a random child.
News articles spot the words childminder when ever anything bad happens but read the text and its unregistered care, a nanny, friend and sometimes nurseries funny enough they never get it the other way around. So things like the nursery who forgot a child leaving it on an outing, one in a mini bus (in hot weather too), the child found on a busy A road where all reported as childminders but were not.
Cost of childcare - recent news articles saying how costs have risen taking all childcare including Nannys and babysitters and lumping them in with Childminders.
Picking up reports on research like ones about children from disadvantaged homes doing better in nursery, when actually it was looking at registered inspected settings including childminders.
Then you get anxious parents who worry about baby bonding with someone and getting confused as to who is mum (never happens but is a real fear for some). People who don't understand how we socialise and prepare children for school just as well if not better than nurseries because they imagine a child sat in front of tv or at best kept indoors with 2 other babies 11 hours a day excluding school runs.
We need accurate information and publicity something that Pacey don't seem able to put out there how often do we see anything about childminders in the media from them? Normally only in small responses to incidents or comments never in publicity I wish they would do advertisements rather than conferences.