Just got in from work... yeah, I know it's Sunday
When I look for nanny work, I always like jobs which give an indication of salary, as if the salary is too low, I know not to bother applying. I do live-out/daily work, so being able to pay my bills is very important, so I when job hunting, I need to only be looking at jobs offering sufficient salary to enable me to live. A pay range can be useful say something like: Salary - £300 to £400 net per week, £15000 to £20000 gross per annum, that sort of thing.
The debate over advertising Net and Gross salary can go on and on... the key thing to remember is that as employer, you only ultimately agree a GROSS wage in the contract, so that future changes to taxation does not affect you so greatly.
My view is that if a prospective employee is not capable of working out the difference between Gross and Net wage, then they may not be ideal to care for your children. Just my view mind, and I expect it is controversial.
Not sure legally if you are able to specify level of experience, but have certainly seen that mentioned on recent nanny job adverts, so by insisting that someone has say at least 2 years childcare experience, 2 years sole charge experience, or whatever your criteria is, then that may well help to getting an older applicant.
Actual amount to offer for salary can be tricky. What I have found, is that my ideal nanny jobs were always below the rates the agencies thought was 'market rate'. If you are not in a great hurry to get a nanny, you can always start low and then if you don't get any suitable applicants, then up the salary range to see if that gets a different type of applicant.
What area are you in? Is it a live-in or live-out position? Part-time or Full-time?