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Discuss everything related to paid childcare here, including childminders, nannies, nurseries and au pairs.

CM Club - ADVERTISING TIPS - Fresh new thread...........

69 replies

looneytune · 03/04/2007 11:51

I've put a new thread together to make the lists a bit clearer, with the extra suggestions added on.

Hope this helps some of the newer mumsnetters who are in need of advertising help.

The first list is for online advertising, below it are other suggestions. If anyone has any suggestions to add, please go ahead

TIP (online adverts)......

When advertising with descriptions, put your area but also mention surrounding local areas, like this for me:

.......in Spencers Wood, Reading (near Shinfield, Arborfield, Swallowfield, Three Mile Cross, Lower Earley etc.).......

This means that other areas will be picked up when people search on google and other search engines. All my business so far has been outside my own village so if someone is searching their area and say you are the village next door, as long as it's in your adverts, you should appear on the search!

Does that make sense???

BTW, most of these things take a little time to appear online so be patient

Some of these allow links to websites (IF you have one) for free, others charge and others don't offer it. Anyway, get yourself on as many as possible and you should find (given time) that you appear on things like searches on google.

I.e. if you put 'Childminder in Spencers Wood' (that's me ), you should see me listed loads!!

Online List

www.gumtree.co.uk
www.nannyjob.co.uk
www.scoot.co.uk
www.ukvillages.co.uk
www.britinfo.net
www.yell.com
www.118118.com
www.childalert.co.uk
www.practicalparent.org.uk
www.familiesonline.co.uk
www.nctpregnancyandbabycare.com
www.mumsnet.com
www.touchlocal.co.uk
www.netmums.com
www.askyourneighbour.co.uk
www.childrensdirectory.com
www.tinies.com
www.192.com
www.childminder-uk.co.uk
www.childcareindex.co.uk
www.thompsonlocal.com
www.childcareplaces.co.uk
www.childworks.co.uk
www.kyotee.co.uk
www.familyrapp.co.uk
www.babydirectory.co.uk
www.upmystreet.com
www.thelocalweb.net
www.babyworld.co.uk (can't advertise but can reply to requests for care)
www.justformumz.co.uk
www.ufindus.com
www.movethat.com (London)
www.village-links.co.uk
www.childcareresources.co.uk
www.earlyyearsonline.co.uk
www.simplychildcare.com
www.ufindus.com
www.vivastreet.co.uk
www.the-business-list.com
www.childcaredirectory.co.uk
www.hallolondon.com
www.ukchildminder.co.uk
www.silkysteps.co.uk

If an NCMA member, tell them you want to take part in their care-4 advertising. They will register you and the following week you can advertise on childcareplaces the reason you have to wait til following week is because they transfer details from NCMA every Friday) Tel: 02082902410

An emergency/adhoc care booking service - emergencychildcare.co.uk

For those of you in East Berkshire, there is a new website called localparent Covers: Ascot, Bracknell, Crowthorne and Sandhurst

Ebay (I have had lots of requests to build websites for other childminders through advertising my childcare vacancies however no enquiries for actual childminding, but you never know! )

Other advertising ideas:

Posters/postcards (our CIS give out their proper postcards to use if helps) etc. in:

Newsagents
Post Office
Local Shops (one of mine lets me put business cards on counter)
Supermarket Notice Boards
Local Village Notice Boards (outside village halls etc)
Toddlers Groups
Pre-Schools
Library's
Staff Notice Boards (ask your friends if they have one at work)
Health Visitor
Dr's Surgery (mine doesn't have facility but some do)
Yellow Pages (I appeared automatically as did online with them)
Thompson Directory (I appeared automatically as did online with them)

WORD OF MOUTH - groups etc!!! (probably best way to get recommended)

Mobile Advertising like NannyNick - here

Personalised Car Blinds like this

Hope this is of some use. Please feel free to add any idea's not listed

OP posts:
Are your children’s vaccines up to date?
nannynick · 02/02/2009 15:29

Maybe it's time for a new list... some of those sites no longer exist, and there are new additions such as:

www.childcare.co.uk
www.available2work.com
www.thebabysittingregister.co.uk

kira100 · 16/03/2009 02:58

This is a new Free Advertising Forum for childminders only

www.childmindingservices.proboards.com

kira100 · 16/03/2009 03:09

Ok same message with hyperlink

This is a new Free Advertising Forum for childminders only

www.childmindingservices.proboards.com

SarahLondon1 · 17/03/2009 22:35

www.childcare.co.uk seems to be the best site that I have found.

LittlePaws · 10/04/2009 23:34

Be aware Childcare.co.uk now charge you to send messages.

looneytune · 07/05/2009 11:45

bump

OP posts:
RachieB · 07/05/2009 14:52

RE: putting cards / flyers on cars in the Baby / toddler parking spaces...

Has anyone done this ? is it even allowed ?

I would feel like a right numpty if i was stopped / asked wtf I was doing ! lol

Littlepurpleprincess · 07/05/2009 15:46

this thread is great! I'm a new childminder!

looneytune · 15/04/2010 15:22

bump

OP posts:
Littlepurpleprincess · 15/04/2010 18:00

Also, make friends with as many other local CMs as possible. My two new mindees both came from a full up CM passing on my number as she new I was looking.

Thanks for the list. X

Littlepurpleprincess · 15/04/2010 18:00

oh and if you put the kids in high visability vest when your out and about put your name and number on the back as well.

fudgesmummy · 15/04/2010 21:56

looney-I'm sure I wasn't the only one to google your web-page! How do you get your site listed at the top of the page (with the little map marker)? I've had a web-site for about 8 years and had hundreds of hits but it regularly disperses to the second page never mind at the top!

looneytune · 11/05/2010 16:23

Was just bumping for someone and saw last message. I was always listed loads because of all these places I advertised online, however, the bit with the map etc. was probably thanks to the company who built it for me - I asked them to do some things with keywords etc. and I think they went that bit further.

OP posts:
looneytune · 26/06/2010 09:37

Bump

OP posts:
Looe · 17/10/2011 17:50

:)

Looe · 17/10/2011 17:52

Chilcare.co.uk charge £20 per month now !! To both childcarers and parents so they can contact one another. A bit expensive I think! I havn't done so much advertising and to be honet will try some of these ideas. So many thanks

Looe · 17/10/2011 17:54

P.s can you advertise on htis site anywhere if you are a nanny/childminder looking for work? You can on www.netmums.co.uk

nannynick · 17/10/2011 18:11

Looe - See the info near the top of the page. Mumsnet Local is a place where childcare adverts are permitted.

This part of the site is more for discussion.

There is a Nannies Looking For Work message thread which may be relevant. An ad there would probably be acceptable - though are you a nanny? From what you have posted elsewhere, it seems to me that you are what is being called a "At Home Childcarer" which seems unique to your local council area and is a different service to what many parents looking for a nanny would be wanting.

looneytune · 15/06/2012 10:09

Bump for littlewillows

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