I am a total coward.
Had mobile epidural which was great, did not take away all the pain but I could move around and push OK. I think it's a great choice for a long first birth. If you're progressing normally, you can probably do without the epi but I had a pre labour of 2 days (contractions too painful to sleep) so felt exhausted when the real labour started, and many first time friends had the same marathon labour.
I really, really recommend TENS, I was sceptical but tried it while in labour and it got me through the first half.
Also really recommend good person with you, whether doula or midwife. They can help you through contractions.
I found having music on iPod headphones and trying to get to the end of verses etc helpful. Just a way to try and zone out.
Also recommend perineal massage (really more about stretching your bits (tmi!), as I did it and didn't have any tearing, which I am still happy about 2 years later.
I also recommend trying to practice for contractions, of course you can't really but one way I did was to turn the shower on really cold and then stand under it for 20 seconds, but train myself not to tense up but to relax into it and breathe normally (surprisingly hard, actually!). It's quite a good analogy with a contraction as it's forcing yourself to relax despite a quite overwhelming physical sensation.
Anyway those are the things which helped me.
In summary, no one could be more of a coward with no experience of pain than me, and I got through it absolutely fine, and really can't remember the pain. However key to that were fanatical planning about what I did and didn't want, as well as good support during the birth.
Best of luck, please don't worry, and plan ahead! it won't all go to plan but it's nice to feel informed before you start.