Firstly, I absolutely agree that anything that anything thast can be done to 'humanise' the c-section experience is not a bad thing. Even in elective situations, ther's still an element of 'slash-and-grab' which isn't beneficial for mother or baby. I don't see why anyone would object to many of the changes suggested here.
However... I do object, very strongly, to the use of the word 'natural' to describe these operations. There is nothing 'natural' about a c-section and to describe it as such is ridiculous. A section should be necessary (for whatever reason), it may be wanted, it should be gently and sensitively performed, but it is not 'natural' and no amount of aromatherapy oil burning in theatre will make it so.
I find it interesting that this is being pioneered by Nicholas Fisk, an obstetrician who is quite vocal in his opinion that c-section is the safest and most desirable method of delivery for all women, regardless of individual risk (and certainly regardless of vast amounts of evidence to the contrary).
I'm not making value judgements here, but I do worry that this kind of 'advance' is actually a step towards normalising the surgical route to childbirth. C-section rates need to fall, not rise...