So who do I complain to about this then?

[SoBloodyTired]

Kelloggs think that drinking lots will avoid "that inadequate supply cycle" apparently

Oh FFS. That is such rubbish information for everyone. People with no supply issues will think they need to drink stupid amounts to avoid losing supply, and people who do genuinely have a supply issue might think it can be helped or solved by drinking plenty Why are they even giving advice on BF?

First step is to contact the webmaster and see what they do about it, I guess.

Done. I just despair of this sort of thing. Surely they must get people who have a scooby about this stuff to produce it - not some lackey in an office who doesn't know his arse from his elbow? It's just, well, made up!

I'm sure it doesn;t take 1000 calories a day to make milk either .
Perhaps they mean 'if you eat less than 1000 calories a day [ie a starvation diet] your supply may be comprmised'?

This is good though:
'There are no special dietary requirements for successful breastfeeding. Nature has developed this highly efficient way of providing for your baby over thousands of years so just follow your instincts and make sure you get a healthy, all-round balance of the right foods.'
Unlike so many other sources of advice...

Surely it can help to drink more, i.e. if you dont drink enough then perhaps you wont make enough? Badly worded though definitely.

1000 calories a day - this is the absolute maximum it would use up in calories, its more about 500-600 if exclusively feeding a newborn. They are just trying to give a licence to pig out (on Special K probably)...

I've never yet seen any evidence that not drinking enough leads to reduced supply. Breastmilk production is preserved in extraordinary conditions because the adult body has far greater capacity to endure hardships than a baby does. If a bit of dehydration meant milk supply reduced we'd probably have died out as a species years ago, along with the rest of mammalkind.

Sloanypony you would not believe how little I drink. 2 cans of diet coke a day, that is it most days. And I have no supply issues, in fact until DS2 was 4 months old I suffered a bit with over generous supply. Maybe it would be a factor for some women who are predisposed to low supply - but personally I think it is a myth created in our current You Must Drink 4 litres A Day culture, and by companies who do not have BF women's best interests at heart. It is just another thing that women MUST do to stop their stupid bodies from creating rubbish milk or not enough milk. Drink more than you feel like, eat only healthy food, no alcohol of course and mind the paracetamol.

To be honest tribunalgoer, my main complaint with the Dairy Council link is how feckin' complicated they make weaning look. And the prescriptive number of "meals" per day thing. But having had a quick scan through the site the information isn't bad on the whole.

I was once stuck out on a long walk with DD who at the time was nine months old. It was hot and we got lost. My mobile was flat. I sat down and nursed her. I was definitely dehydrated (sore head, dizzy, dry mouth) but DD took a very long feed and went to sleep, so I too do not believe in the 'thou shalt down X pints to produce milk' mantra.