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Infant feeding

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Anyone else had a letter from OFCOM re: the EBF debate on GMTV?

8 replies

nickelbabe · 22/03/2010 10:31

I got a letter from OFCOM this morning.
It was a very long, 4 page letter saying that they've decided that the GMTV interview with Ann Sinnott and Claire Byom-Cook didn't breach the broadcasting code.

some gighlights:
"editorial content provided sufficient contextual justification to ensure adequate protection to viewers from harmful and/or offensive material."
"any concerns that Ms Byam-Cook's comments would dissuade new mothers from starting breastfeeding, and contradicted WHO advice were considered unfounded."
"It is OFCOM's opinion that for a programme to materially mislead the audience, the content would have to present factual issues in such a manner so as to lead to the possibility of actual or potential harm. ....this discussion did not raise any issues under this rule."

"Finally, in response to some concerns that CBC was "unqualified" to speak on this subject and should not have contributed as she is no longer a midwife, Ofcom's investigations have revealed that she is a published author of several books on how to breastfeed and runs a practice advising new mothers on successful breastfeeding."

OP posts:
nickelbabe · 22/03/2010 10:32

I might have meant highlights, not gighlights!

OP posts:
lifeas3plus1 · 22/03/2010 11:16

I just received mine! I'm just about Half way through the first page.

confusedfirsttimemum · 22/03/2010 11:38

Yes, I got that letter. It was basically wasn't it.

The stuff on qualifications was pants. Writing a book is not a qualification. Totally ignored the stuff about describing herself as a midwife

BosomsByTheSea · 22/03/2010 11:44

got mine.

Same as all yours. Made me all over again.

When someone is described as an 'expert' (though she has no relevant qualifications and training), like it or not, in the eyes of the public, her opinion holds more weight.

Grrr

TruthSweet · 22/03/2010 12:41

I was most pissed off by 'just because it's breastmilk - doesn't make it any better than a glass of coca-cola. It does damage baby's [sic] teeth'.

Coca-Cola 10.6g of sugar per 100ml see here

Breastmilk 7.2g of lactose (milk sugar) per 100ml see here 1/2 way down page is nutritional data

Tables I-IIX give the nutritional, enzymatic and immunological contents of breastmilk. I have yet to see data like that on fizzy drinks.

Lymond · 22/03/2010 12:43

I just got the same lame-ass letter.

Ofcom, for example, are twats.

Fibilou · 22/03/2010 14:01

The letter really annoyed me

DitaVonCheese · 22/03/2010 20:09

I got mine today too, but haven't had a chance to read it yet. Sounds as though it's not worth bothering!

at Lymond (quote of the week? )

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