I've just been sent a link to this petition.
I don't think there is any way this would happen now in the UK, but would it be better than the current situation?
The further petition details are:
Breastfeeding has always, and will always be the best way to feed a baby. If Infant Formula Milk is only available on prescription, it will mean that a mother will have to physically talk to her doctor about any issues (including physical, emotional and mental)she has with breastfeeding. This will mean that the incidence of breastfeeding will increase and the level of support that women have with their breastfeeding will also increase. It will also mean that there will be fewer illnesses in babies and young children, costing the NHS millions less in resources, and leading to a generally healthier population.