just looking at the aptamil while in the queue in the co-op....

[humptynumpty]

On the pack of Aptamil first milk it says it is "breastmilk substitute".
I thought this was interesting because cow and gate and sma don't make this claim, they just say infant milk.
is this legal? Surely to many people, they will think this means that it is some kind of dried breast milk
Not really interested in a debate over the benefits of ff over bf etc just an interesting advertising point i thought and interesting aptamil are the only ones doing it?

not sure about this - iswym
can be taken both ways i.e. a substitute for the 'ideal'
In fact that's what they intend as aptamil market to bfers

Yes, it's legal.

The reason they do it and others don't will be something to do with the different marketing strategies.

sma does - says 'breast milk substitute' on the label. because it is - a substitute for bm.

no i realise that it is a "substitute" for breastmilk, i just didn't realise they were allowed to call it that!!

Don't they claim that follow-on milk isn't a breastmilk substitute (when it so clearly is) so they can get around the laws about formula advertising?

Well technically Bovril is a substitute for breastmilk. You could drink it instead after all. It doesn't mean it's the best thing nor the best alternative.

I particularly enjoy the 'made with probiotics' label on such things. Now, to me, that reads as 'with extra bacteria added'

I really don't think anyone would think it was dried breast milk

It really does, I've had PHN's tell me the same. I have also met someone who thought that formula was in fact dried breast milk, I doubt she's the only one.

I have met lots of people who actually think formula is dried breastmilk. And have seen many more on tv.
Tis sad but true!

I think they all say breastmilk substitute on the tin (well, Hipp, Sma, C&G do anyway). I guess because they are primarily sold as a substitute for breastmilk.

I thought formula was made in a lab by scientists, out of some kind of chemicals, to have the same composition of nutrients as breastmilk...and was surprised when I found out about a year ago that it is mainly made of cows' milk. I'm not sure what I thought the actual ingredients were (never really thought about it) but if I'd had to answer a multiple choice quiz and one of the options was "dried breast milk" I might have gone for that.

bosom don't be , I don't think many people realise it is actually made from cows milk until they actually think about it! Let's be honest, it's probably not really something people think about much!!

True, thanks humpty. It's crazy that people don't really think about it though...

'Breast milk substitute' is a technical term and a legal term in the UK (and prob elsewhere). It means it is produced according to statutory parameters and can be sold for babies aged 0-6 mths.

Many people think it is some sort of breastmilk imitation, even made from dried breastmilk or something. Even people who really should know better. This is a triumph of marketing - and we are all human and can fall for marketing.

my sil who is a solicitor once asked me why i wasnt going to use powder as wasnt it easier
i said no id rather do it myself, then she said i spose i wouldnt want to feed my baby another womans boobie milk
i did then have to explain that infact the powder was madefrom cows milk she responded by saying i always wonderd who they paid to do that job

bellylicious - now I have an image of rows of women hooked up to suction machines in some sort of milking parlour. Thanks for that.

piprabit i had the same image when we had the conversation, but hey id do that job so long as i had tea on tap and a limitless suply of rubbish gossipy mags and sky tv

I see "breastmilk substitute" as meaning something you can use instead of breastmilk. I've never had the idea that formula was dried breastmilk.

Nope - not even with tea on tap.... was bad enough trying to express in privacy of my own home.

wasn't there an italian woman who made a good living from selling her bm? I'm sure she was in the news a few years ago.