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Infant feeding

Get advice and support with infant feeding from other users here.

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Original poster

Why would Bounty Business have edited this page, do you think?

46 replies

hunkermunker · 29/07/2009 20:49

This is as it is now

This is as it was

To get rid of this paragraph?

"HiPP were also keen to drive traffic to the HiPP website in order to increase awareness and understanding of the full product range, including the HiPP Organic milks range."

OP posts:

treedelivery · 30/07/2009 11:40

Just a shift towards a more baby cented style for all babies TikTok. Skin to skin, and calm shnuggly frequent feeds for all babies.

If formula companies gave a flying feck about babies they would have made a first 3 days milk by now - that encourages frequent feeding and early sustained contact between parent and baby. I know it would be controversial, trying to copy bfing and all that. But that has never stopped them...

But why should formula babies miss out on that bonding time when all their reflexes and urges are so primed.

you · 30/07/2009 12:13

I believe most parents at three days whether FF or BF hold their newborn pretty much constantly. It's that lovely falling in love time before the exhaustion kicks in

LeninGrad · 30/07/2009 12:26

This reply has been deleted

Message withdrawn at poster's request.

VeniVidiVickiQV · 30/07/2009 12:30

Well, I was very pleased to get DD's soya milk on prescription when her cows milk protein allergy was confirmed. We didn't have to visit the GP any more regularly - we just had to submit a repeat prescription form which we had to do for all her eczma creams and bath stuff anyway.

However, Tiktok has since convinced me why this isn't a good idea for formula fed babies generally

I agree that regulation is so much more of a requirement. In any other formula food for a patient who cannot obtain nutrition in any other way than through a tube, it's ingredients are much more rigorously tested. Formula milk as a sole nutrition, isn't regulated in the same way iirc.

I don't understand this at all.

VeniVidiVickiQV · 30/07/2009 12:33

LG - you make a good point there. When I was in hospital after giving birth - particularly the first time around - I trusted whoever wandered around the wards offering advice/stuff. Why wouldnt I?

And not least because I was so exhausted from 24 hours of labour and had no clue what I was doing, being a first time parent etc. You just follow what everyone else does.

SomeGuy · 30/07/2009 12:34

That goodnight milk shit is dodgy as hell.

It's basically porridge to put in a baby's bottle.

Just perfect for a newborn baby.

pecanpie · 30/07/2009 12:38

In answer to the OP, the sentence was probably taken out at the request of HiPP's marketing team - not sure why this would be the case though...

Also, I work in advertising and for those of you that think that Bounty are doing what they do for the good of pregnant women/new mums, this isn't the case at all. The whole premise is that companies get to distribute information/samples of their products to expectant mums. Pampers for example have an exclusivity deal which means it's the only disposable nappy you will ever see or hear of in the bounty pack and the theory behind this is that unless there's a problem or you'll buy whatever is at the best price, you'll continue to prefer/use whatever you try first.

It's a business and they buy into the hospitals, with a high percentage of people taking the packs (and for those people like me who turn the bounty lady away, it's impossible to get hold of a child benefit application form - really wrong!).

witchofeastwick · 30/07/2009 12:40

Does anyone know how the Bounty reps are allowed in the wards? Does the hospital get commision? Is it a free service. Seems strange that these people are allowed to 'peddle their wares'.

Its very misleading for new mums.

TheCrackFox · 30/07/2009 12:42

Women who have just had a baby must be the only patients in the hospital subjected to sales reps. It is wrong on so many levels.

tiktok · 30/07/2009 12:51

Hospitals get paid by Bounty. Bounty get paid by the advertisers and by the people who rent their data base.

Hospitals would not want to get rid of Bounty.

VeniVidiVickiQV · 30/07/2009 14:11

I think they would be, if they were given an option.

VeniVidiVickiQV · 30/07/2009 14:11

Sorry - a rogue "be" in that sentence!

BertieBotts · 30/07/2009 22:06

Actually, does anyone know if it's possible to put an official complaint about a website? I am really angry that they are pushing their baby foods (marked as 4 months +) and milk towards new mums in such a sneaky, underhand way. That goodnight milk included in it is so misleading as well - it's only suitable from 6 months, but a sleep-deprived desparate new mum might not think to check that. And in the picture there is a giant "2" on the sachets - if I'm correct, stage 2 is usually "hungry baby" milk - suitable from birth!

Original poster

hunkermunker · 30/07/2009 22:29

Websites aren't covered by the ASA in the same way as advertisements. This means they're allowed to make their spurious and misleading and downright wrong claims online, unchecked.

I thought people would find the Bounty Business link interesting. And I do love the web archive

OP posts:

AnarchyAunt · 30/07/2009 22:33

Oh they have changed it then.

I was forever pointing people at that page when they said Hipp was more ethical than the other formula companies. They might seem it with their soft-sell and organic ingredients but underneath it all comes down to £££££.

Ranted about it here too

Original poster

hunkermunker · 30/07/2009 22:35

AA, yes, I've often pointed people at this text as well - Hipp love the "we're organic, sooo fluffy" image, but it's a load of crap - as you say, it's all about the £££.

Love the blog

OP posts:

AnarchyAunt · 30/07/2009 22:40

Its VS's blog really, I just did that one bit, but its not been added to for aaaages now.

I'm not surprised Hipp didn't want that page out there - it undermines totally their caring image and shows them to be no better than the rest. And of course that page was for Bounty's benefit, trying to sell their advertising services. Not information Hipp would have wanted available to anyone having a bit of a google I bet.

Makes me v v especially after reading The Politics Of BF. So insidious, the marketing and normalisation of formula, and they think we won't notice.

Yurtgirl · 30/07/2009 22:42

I havent read the whole thread, just the beginning bit - I am really shocked and disillusioned - mine had hipp as a bf alternative and after 6 months all the time, I honestly had no idea they were just as bad as all the other baby formula company -

maybe they werent as bad when mine were little - 5years ago [hopeful]

TotalChaos · 31/07/2009 19:37

I think this one deserves a bump .

Original poster

hunkermunker · 05/08/2009 20:28

Shame nobody else did, TC

OP posts:

pinkspottywellies · 07/08/2009 20:39

Just on the subject of slebs and baby feeding, Colleen Rooney said in Heat magazine (last week, I think) that her mum fostered babies so she knows how to 'change nappies and feed a baby'. I guessed she means bottles/formula?

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