Sorry, but yes I am bloody militant about this issue. I believe in a baby's right to be fed wherever its mother happens to be at that time and I believe in a mother's right to go where she wants to, when she wants to (within reason obviously - I'm not talking about being allowed to go places no-one else is, like secret military installations!) whether she is competent and discreet about breastfeeding or not. I don't believe that mothers ought not to be allowed to go to the supermarket and buy food, because they're slightly incompetent about breastfeeding. I don't believe they ought not to be allowed out of their houses, because they're not very good at arranging a pashmina elegantly enough.
The airheads on Loose Women may have the opinion that bf is distasteful, but frankly that opinion is not valid and should be challenged by other opinions which are based on real knowledge. That was my objection to the programme - there was another opinion expressed, but it was not expressed with any knowledge or competence, or awareness of the realities of the technicalities of breastfeeding. In effect, the airheads were saying that women who can't bf discreetly ought to bugger off out of public view. And they are wrong about that, and other, more informed women, have every right to challenge them.