Concerns raised over milk that 'helps babies sleep longer'

[foxytocin]

haven't seen it linked yet

Cow n Gate spokeswoman:
'We have never said it makes babies sleep - we say it helps settle your baby as part of a bedtime routine.'

course they never.

head desk

Good news though - this could spell redundancy for advert dad who "promises to do my share of night feeds" in a sexy voice.

God yes with 'my missus'

"Another worry is that the products could encourage parents to put their baby to bed immediately after bottle-feeding which would result in prolonged exposure to a feed rich in carbohydrates.
The milks are thickened with cereals to help them take longer to digest
This, over time, could damagea babies teeth"- in fairness though I cant say I whip m baby to the sink with a toothbrush after a breastfeed, most parents don't do they?

There are sveral settling products about- eg melatonin good night milk; none work IMO and when our Paed suggested prescribed melatonin for ds3 the list of possible side effects was too much!

It's a crap get out though.... why do they reckon parents buy the stuff? A fondness for navy blue cartons?

Manufacurers of baby slop with 'suitable from 4 months' should be next in line for a slap round the chops.

I got a sample of that night time stuff through when ds was about 7 months old. Its still in the cupboard I think. He is now 19mo.

Wasn't impressed with the marketing.

"Another worry is that the products could encourage parents to put their baby to bed immediately after bottle-feeding "

huh? Don't most babies (whether bottle or breastfed) get put down to sleep immidiately after their last feed of the night/evening??

all 3 of mine were (and DS3 still has his bedtime bottle and is in bed within minutes )

I once picked up a carton - DD3 was BF but I was tempted by the idea of sleep! - but just reading the side of the box, where it mentioned that there might be a residue on the side of the bottle as it was hard to mix, that put me off totally! (And I am not anti-bottle feeding in any way, DD1 was FF, DD2 mixed - it's just this stuff sounded like wallpaper paste!)

I would consider buying it if they could prove it was efficacious.

For example if it contained morphone or gin

morphine FFS.

Sorry been on the gin myself.

good, nice to see marketing bollox challenged.

I am loving the over-use of "FACT" in the comments. FACT.

This will have no effect on the TV ads....they are not for Good Night milk but for stage 2 baby formula (though of course they are an ad for all formula, including the stuff it is illegal to advertise )

The formula companies (well, I can only speak for one) do follow the guidelines - DD3 did a photo job for a formula company and we had to take her birth certificate as they had to make sure she was over one (it was for the over 1 milk) and they had proof in case anyone queried in future.

Jesus christ. I try not to get involved on formula/breast threads but that is truly shocking.

It can work Fio, inntbalet form (I've never seen any success with the melatonin milk from supermarkets) but PAed said there were cncerns over side effects and a lack of research into those (I searched it when I started to give it to ds1 (worked for about 6 weeks) and there was little info; when I looked at it for ds3 Is earched again and there was laods out there now - none good)

Dh tried it as well for his night shifts but said he hated it, and as ds3 wets and gets nightmares on it I decided to skip it

Fio can you CAT e or email me at some point? Ta

Housemum, I think you are getting mixed up.

The law is that infant formula may not be advertised direct to the consumer. Follow on milk (sorry - I said 'stage 2' milk in my post but I meant follow on) which is for babies aged over 6 mths can be advertised. All babies in formula ads should be 6 mths old at least.

There are no rules or guidance about milks for babies of a year or more - if your baby was in an ad for a milk for this age, then they would be checking to ensure your baby was the appropriate age for the product. This would be a marketing decision - the baby in the ad would need to look like the baby they were selling to. This would be nothing to do with the law, unless they were actually checking to see your baby was 6 mths.

They said all babies had to be over 6 months for marketing, sorry mixing up my ages - the product was for stage 3/4 (can't remember which is which, don't use the stuff!) but they were checking that babies were well over 6 months.

thecomments have disappered off the article.........

Did you not mind that your baby was being used to advertise stuff you do not use, and that many people regard advertising of any formula milk to be unethical, Housemum?

Just askin'

I did think about it for a mo, but as it was just packaging I figured that if you'd got as far as going to buy it all the pic would do might be to make your mind up which brand. And it is the alternative drink for over ones so anyone BF beyond one would not stop because of the product, it's merely influencing choice of convenience milk. I have used ready-made formula twice on train journeys since stopping BF at 11 months, on the basis that they came in small cartons unlike cow's milk. May be academic anyway as they took pics of several kids so she may never be used.