reduced cartons of aptamil in superdrug...

[ObsidianBlackbirdMcNight]

aptamil 1st milk reduced as near to sell by date. i told the guy it was illegal as it's promoting - is that right? he said he would tell the manager - i'm walking past again today, might check to see if it's still there, so what is the score so i know?

That's right - they aren't allowed to 'visibly' or temporarily reduce prices. If it's still there, take a pic on your phone and report to Trading Standards as the store should know better

Definitely not allowed and breaking the law. It's a great idea if you can check. If you have the time you could encourage the manager to educate his staff.

I thought they were allowed if it was near the sell-by date??

stretch, not at all. Was it priced with a reduced sticker or just in a dump basket with a reduced sign on there?

Not allowed at any point.

definitely not allowed. nectar etc. aren't allowed to issue points on formula, i believe, as that is considered to be promotion, so there is no way they can be reducing the price on the shelves.

So what are they supposed to do with the formula then?

korma - this part of the UK law has very little to do with what you're saying. It's not really to undermine 'promotion' of formula but to protect consumers' health (ie infant health).

It comes from the WHO Code originally.

It's to ensure mothers do not choose a brand on price and then find the price has gone up when they next come to buy it. This might mean they use something else within their budget that might not be suitable (like regular milk, or more diluted version of the brand).

It's to protect the health of ff babies. Permanent low prices on formula would be fine, and the advocacy groups I am aware of are against the high prices of formula. It would be better to see non-marketed, plainly packaged formulas, independently assessed and compared for quality, sold at a consistently low price, with clear information to consumers about what the independent comparisons have concluded.

That makes sense I suppose tiktok but what happens with the formula then?

buda, I don't know what they can do!

I have read that animal shelters will take formula milk close to or beyond sell by. That seems like an acceptable idea to me, as long as the stuff does not find its way to babies or mothers.

Ultimately, though, retailers need to be more accurate in their buying-in strategies.

Just had a read through the Infant Formula and Follow on Formula Regulations 1995 that Tiktok posted on another thread - thanks Tiktok!

It looks like the shop are in violation of the following:

Restrictions on promotion of infant formulae
19. No person shall at any place where any infant formula is sold by retail?
(a) advertise any infant formula;
(b) make any special display of an infant formula designed to promote sales;
(c) give away?
(i) any infant formula as a free sample; or
(ii) any coupon which may be used to purchase an infant formula at a discount;
(d) promote the sale of an infant formula by means of premiums, special sales, loss- leaders or tie-in sales; or
(e) undertake any other promotional activity to induce the sale of an infant formula.

Might help you later Kat if you have to confront the manager - always sounds better when you can say " Are you aware that you are in violation of paragraph 19 of the Infant Formula and Follow on Formula Regulations ?

Sorry Tiktok - you posted a link to the BFLG and I got it from there...thanks for the link to the law site tho!

I know some places write it off and pour it down the sink.

Why does it bother you so much?

excellent. I'll see if it's still there
Why does it bother me? Because it's against the law...I FF but I am disgusted that formula companies exist let alone are allowed to advertise (follow on milk my arse) and I don't appreciate a company promoting FM in any way, especially whn they should know better.
To clarify - I believe that FM should be freely available but unbranded and never advertised.

I complained to Superdrug for exactly the same thing about 6mths ago.

Cartons of SMA soya formula reduced to 25p each in a basket by the checkout. They moved them fast enough when I produced my ABM card with the regulations on.

TikTok - such insight into feeding. Just awsome.

I never even thought of the consequences of promoting milk at a cheap price and the affect the subsequent rise in price would have on parents adn feeding practice.

This is the crap developing countries suffer from all the time I bet.

Sorry, I do not understand your point Kat. Do you mean you think it should be free of charge? Available on the NHS?

Just a mini hijack - Tiktok, does formula milk and feeding equipment have vat on?

No, I mean it should be produced by...I don't know, a government agency, and sold as it is now but without fancy packaging and promotion of any kind. I don't believe that consumers should have 'choice' when it comes to FM, as choice on the market allows different companies to compete for custom, hence advertising and promotion.

feeding equipment certainly does, I would assume the formula is classed as essential food items and exempt?