every time i get someone to help it SEEMS better but when we get home, I try and he just moves his mouth and tongue around to the same painful bad latch,,,, i take him off and he just does same again and gets really worked up (crying). It's only on the left - I think that nipple is shaped differently. other is very cracked but doesnt hurt nearly as much (but still hurts... but latch good)... sorry to ramble. feeding and wincing as i write!