What do we think of Kirstie Allsopp's link with SMA?

[hunkermunker]

I am slightly less than utterly unimpressed You?

And yes, of course, it's her decision, yada-yada, but what a shit decision it was.

Kirstie, I knock walls down in your general direction.

Maybe I'm struggling to believe that anyone would formula feed based purely on a celebrity endorsing it.

that doesn't surprise me either tiktok, I meant the only £ that might have changed hands woudl have been trav exps, there's hardly money washing around for the promotion of bf...

still feel v and about KA taking the ff shilling. and those feelings are in no way directed towards the women who choose to buy and use formula.

maidamess, please read the thread and the other threads on this topic. No one thinks mothers make the decision not to breastfeed as a result of what a celeb says. It's the marketing approach in general, of which this is a part, that creates a relationship between mothers and the product on sale...and which markedly omits any decent information about the product.

Nell McAndrew did a photo shoot with OK magazine to promote breastfeeding - you reckon she wasn't paid for that as well? Get real.

I have no problem with this at all. She breastfed and chose to tell people about it and earn a fee out of it too.

Kirstie Allsopp chose to FF and to talk about it and earn a fee. Makes them even stevens in my book.

but they will and KA is probably quite different form many previous "endorsers" in terms of "class", age, occupation, being happy in her size and style, so would appeal to a different sector of the market, a growing sector according to recent stats, of older(35+) mums balancing career and motherhood. It makes ff and this brand in particular seem more acceptable to them.

Wouldnt it have been OK magazine who paid her for that then?

I am going out now, but hope you will answer my questions, Nancy.

The OK shoot: she will have been paid by OK for her appearence. No one will have paid her to promote bf - who would have done so? Who gains financially if bf is promoted?

Ah interested parties. I was going to post a new thread, but you're probably all here...

Interesting article in this week's New Scientist on active components of breastmilk and making enhanced formula which is more like it. And the pros and cons thereof.

Don't think New Scientist make their contents accessible online. Will have a look. Worth a read tough I think.

the Department of Health.

Tiktok there's not a lot of point answering your questions because, sadly, you're too tunnel visioned and (worringly, given that you are a BF counsellor) unbelievably patronising.

from the snippet of the video I saw of Kirstie, she was talking about baby health/what to do in the first few days - ie general health/info (presumably good stuff) is being linked with formula - a subliminal way of saying if x is good, then y (formula) is great (or even the best) way too

so does the DoH make a profit out of increasing bf? no

oh, unless you count the "savings" from reduced hospital admissions for infants once they have fewer gastro/resp infections..

Tik, as far as who gains from babies being breastfed? I don't know how much the NHS spends on advertising to get people to stop smoking?

Or getting people to donate blood?

DoH does spend a lot of money on promoting smoking cessation - and a lot less on promoting bf I'd imagine

but they don't "profit" from it

sigh

Who said they did profit from it?

gone off KA in a big way.

"Nell McAndrew did a photo shoot with OK magazine to promote breastfeeding - you reckon she wasn't paid for that as well? Get real. "

so - who do you think would pay for promoting bf???

sorry ibundle, no idea what you're saying.

you've said that she would have been paid for promoting breast feeding

who would pay her for promoting breast feeding?

(not a trick question)

I believe she was paid by the Department of Health and Ok magazine.

you really believe that?

LOL at the idea of DoH paying NM to promote breastfeeding in OK magazine..

The pro breastfeeding feature in OK magazine - yes, she would have been paid.

The two campaigns she's done in association with the Department of Health? i don't know but I wouldn't be surprised.

She probably was paid by OK magazine. I suspect that would have had more to do with her being famous than a desire on the part of OK magazine to support breastfeeding.

Of course it's because she's famous.
Same reason SMA used Kirstie Allsopp

What I mean is that OK were paying Nell in order to promote OK
just like SMA paid Kirstie to promote SMA.
I dont think that OK paid Nell to promote BF